WE PROVIDE CASE STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT REPORTS AND THESIS
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Marketing Research
1.
Write
don a brief summary of all the answers given above. How does this differ from
the analysis of structured-response questions?
2.
Conduct
Chi-square test to cross-tabulate and to understand the relationship between
the independent and the dependent variable. Also calculate contingency
coefficient and the lambda asymmetric coefficient to find the strength of the
association between the two variables. Take Sample size as thirty. Analysis of
cross-tabulation using SPSS software
package would be required.
3.
Using
logistic regression proof that particular drug for women has characteristics
that cause some of them an adverse reaction to a particular drug.
4.
Use
conjoint analysis to determine from a potential customer’s point of view, how
important each attribute is to him. Also determine how much utility the customer
derives from a given combination of these levels of attributes. The attributes
are life, price and color.
5.
Can you add to methodology section?
6.
Distribute the sample of 75 among the different
categories of respondents mentioned under “Sample Composition”.
MARKET
RESEARCH
1.
Discuss the relative merits of these options,
indicating which one you would adopt if you were the Managing Director?
2.
What type of study is this?
3.
How would you develop a suitable scale for the
proposed study?
4.
Which scale would be most appropriate and why?
5.
What would be the limitations of such a study?
6.
What type of attitude scale is used in each of
these questions?
7.
Would you like to change any of these attitude
scales? If so, indicate the change/s that you would like to make?
8.
Critically examine the method used in this case
for making projections of demand for formulations. What additional data would
you need for making demand projections more realistic?
9.
Discuss the idea containing the foregoing
dialogue?
10. Identify
more other areas/situations which may give rise to conflict between Management
and Marketing research?
11.
What suggestions would you offer to minimize
such conflicts?
Marketing
Research
1. What is conjoint analysis? How does it help in marketing research?
2. What is market segmentation? On what ‘basis a market is segmented?
3. What is factor analysis? How does it help in interpretation of
results?
4.
Discuss the
situations under which Factor Analysis can be used ? List the steps involved in
using Factor Analysis.
5.
Describe the
precautions that should be taken while conducting marketing research based on
secondary data.
6. What are the different Probability Sampling methods ? Explain with the
help of examples.
7. Prepare a suitable marketing research proposal for helping GSL.
8. Develop a suitable questionnaire for the above proposal.
WE PROVIDE CASE STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT REPORTS AND THESIS
ARAVIND - 09901366442 – 09902787224
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