WE PROVIDE CASE STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT REPORTS AND THESIS
ARAVIND - 09901366442 – 09902787224
Marketing Management
1.
“Marketing research is the key to the success of a company.” Discuss the above
statement, keeping in view an example of the recent past where application of
market research helped in formulating the right marketing strategy.
2.
Identify the advertising medium which is more effective in terms of cost and
reach in relation to other media available to the marketer. Illustrate your
responses with a specific advertising campaign.
3. As
the marketing chief of a highly progressive herbal skin care company, poised to
tap and penetrate the south Indian market, what kind of marketing organization
you like to evolve?
4. All
organization needs marketing”. Do you agree with this statement? If so, give
reasons in support of your answer along with relevant examples from business
and non-business sectors.
5.
Define the term marketing. Discuss the scope and appropriateness of marketing
function in satisfying human needs and wants. Given suitable examples.
6. Are
intermediaries and their functions necessary aspects of marketing channels?
Give reasons
Marketing Management
1.
In what ways do the
reference programs create added value for Siebel’s and Sun Microsystems’ B2B
customers?
2. How might the reference programs help Siebel and
Sun Microsystems predict demand for their products?
- How
do you think the global reach of the Internet has affected the youth
market at which MTV is aimed? Does this make it more or less difficult to
devise programming that crosses borders? Why?
- What
should MTVNI do to ensure that cultural traditions and varying styles of
humor don’t negatively affect any of its new international programming?
- Find
an upcoming film that has an official Web site. What feature does the site
have? Which ones are designed to deliver information to the public and
which are designed to capture information? How successful do you think
this site will prove to be as a marketing research tool? Why?
- How
can filmmakers control the information that appears on the internet?
Should they take these steps why or why not?
- If
Toyota was to broaden its target market for Scion, which segment or
segments might the film include?
- How would you
describe Toyota’s positioning strategy for the Scion?
- One
industry consultant argues that cereal companies should be focusing on
new-product innovations instead of on ways to repackage the same old
products. Do you agree? Why or why not? Support your answer with evidence
from the case or from your reading of the chapter.
- How
can cereal manufactures reposition their brands in light of today’s hectic
lifestyles and even changes in eating habits (like carb avoidance as
advocated by the Atkins diet)? What would it take for you to perceive dry
cereal as a convenient and healthy food? How do you think companies like
Kellogg’s could use your answer to persuade the general public
MARKETING MANAGEMENT
1. Explain the modern
developments in the concept and practice of marketing.
2. Explain the meaning
and relevance of Marketing Environment.
3. Explain the procedure in
Marketing Planning.
4. Discuss the basic principles
of an organization design.
5. Explain pricing policy.
6. Discuss how will you select
the appropriate media for advertisement.
MARKETING MANAGEMENT
1. Examine the developments in
the concept and practice of Marketing.
2. Explain the concept and
importance of today’s Service Marketing.
3. Explain the importance of
consumer behavior for marketers.
4. What is the meaning of
Advertisement and its difference with publicity? Explain.
5. Explain the process of
recruitment.
6. Explain the techniques and
methods for designing organization structure.
Marketing Management
1. What are the types of
companies that pass through several stages of business orientation before fully
adopting the marketing concept?
2. What are the important
areas of management and business, both the marketing concept itself and as a
result, the practices of marketing management have continued to evolve and
develop?
3. What are the different
marketing environments and their role of culture and sub culture?
4. What are the various
marketing procedures that happen at various product levels?
5. Examine in detail the
concept and importance of Service Marketing today.
6. Explain the various aspects
of Recruitment.
Marketing Management
1. Write an essay on the
Promotion Strategy in marketing.
2. Explain the different
Marketing Environments and the role of Culture and Subculture.
3. Discuss in detail the
unique characteristics of Service Marketing.
4. What is a Consumer Decision
Process? Explain.
5. How is an Advertisement
Copy developed? Explain.
6. Describe Branding Decisions
and functions.
Marketing Management (Part – 1)
1. Marketing management is a
business discipline focused on the practical application of marketing
techniques and the management of a firm’s marketing resources and activities.
Explain.
2. Explain building brands
through promotional measures.
3. What are the probable
consequences of a protracted price war? Explain giving examples.
4. Explain the steps involved
in a positioning process.
5. What are the precautions
needed for guarding against product/brand failure? Explain.
6. Discuss the symptoms
(according to prof. Levit) myopia can acquire in marketing.
Elective: Marketing Management (Part – 2)
1. How is a business success
determined? Explain.
2. What are the factors
outside the firm that affects the operations of a business? Explain with the
help of figure?
3. Explain the principal
sources from which data is obtained in Market Research.
4. Discuss the policies of
price determination.
5. Explain the sales
strategies in management of sales
6. What is Merchandising?
Explain
WE PROVIDE CASE STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT REPORTS AND THESIS
ARAVIND - 09901366442 – 09902787224
No comments:
Post a Comment