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MARKETING MANAGEMENT
A) Discuss Various Marketing Research Instruments
.Give suitable examples (one example /instrument)?
B) Describe following in context of new product
development (NPD)?
1. The new product development decision process
2. Risk factors hindering new product
development
C) Illustrate the marketing mix for any two of the following?
1. Cafe Coffee Day
2. Dr. Batra’s clinic
3. Lux Soap
4. HP( Hewlett Packard)
D) Illustrate with examples, the
differences between Product marketing &
Services marketing?
E) Illustrate with examples, the methods/ways of
evaluating advertising effectiveness?
F) Discuss the factors which contribute in
deciding the “price” of the product? Discuss
various pricing methods?
G) “Laco Industries “has planned to introduce
new baby shampoo in the kids market. The company conducted a research in
selected tier II cities in India to know the demand & successfully launched
its product. In this context, discuss the characteristics of the good research?
MARKETING MANAGEMENT
1. Describe what is meant by a business being
‘consumer led’.
2. What are the key parts of the marketing mix?
Explain how each works with the others.
3. Explain why the balance of the marketing mix
is as important as any single element.
4. Analyze the marketing mix for NIVEA VISAGE
Young. What are its strongest points? Explain why you think this is so.
1. What was the key weakness that Škoda was able
to identify?
2. What strength did Škoda use to turn its brand
weakness into an opportunity?
3. How has Škoda strategically addressed
external threats?
4. What in your view are the important benefits
of using a SWOT analysis
1. What is the difference between primary and
secondary research? Identify one example of primary and secondary research
carried out by Wilkinson.
2. Explain why Wilkinson needed a marketing strategy
to help them to grow.
3. Evaluate the benefits of the marketing
campaign to Wilkinson.
4. Analyze how effective the marketing campaign
was in helping Wilkinson respond to competitive pressures.
1. Using current products familiar to you, draw
and label a product life cycle diagram, showing which stage each product is at.
2. Suggest appropriate aims and objectives for a
small, medium and large business.
4. Consider the decision taken by Kellogg to opt
for product development. Suggest a way in which it could have diversified
instead. Justify your answer.
MARKETING MANAGEMENT
Q.1) Define
term “Marketing Management” discuss the elements of Market Environment?
Q.2) Define
the term Product Management? Explain how New Product Decisions are made?
Q.3) What is
Customer relationship Management Explain its feature and nature?
Q. 4) Explain
the nature and feature of Marketing research and Information Systems? Q.5) What
is Market Measurement and Forecasting?
Q6) What is
Segmenting and Targeting the Market?
Q7) What is
Advertising Management? Explain the concept of Sales Promotion and Personal
Selling?
Q8) Write a
short note (any two)
a) Brand
Equity
b) Global
Marketing
c) Direct
Marketing
d) Pricing
decisions
MARKETING
MANAGEMENT
1.
How has marketing influenced Movie promotion,
give examples?
2.
Discuss the various marketing strategies used
for promoting gajini?
3.
Discuss the positioning of TATA salt in India I
n brief?
4.
Brand die without giving it any marketing
support, is it true in case of vimal? Can the lost glory of vimal be achieved
again by marketing?
Marketing Mgmt
Q1. What is Importance of
Marketing as a subject of study?
Q2. State and explain the
contents of a Marketing plan?
Q3. Give the Classification
of Products and state Product Line Decisions?
Q4. what are important
factors while Deciding Prices?
Q5. what are the steps
involved in designing effective Marketing Channel?
Q6. What is Marketing
Communication?
Q7. What are Principles of
Designing a Marketing Organization?
Q8. What is Marketing
Information System and Marketing Research?
MARKETING
MANAGEMENT
1)
Who was the Target Market for Virgin Mobile?
2)
What do you understand by Value Creation in context to this case study?
3)
Does the customer acquisition and retention strategy really help Virgin
Mobiles?
4.)
Study and elaborate the business model of Virgin mobile?
1.
What P’s are involved in marketing mix of services?
2.
Explain the People mix with reference to SOTC?
3.
State the key to success for SOTC?
4.
Give an short marketing mix of services of Banking?
1.
According to u what driven the success of ICICI in presence of so many
nationalized
banks?
2.
What do you understand by customer satisfaction? How did ICICI gain it?
3.
How the ICICI did changed the Indian Banking approaches?
4.
What you understand by Post Decision Process?
1.
What is main objective of the “why grow up “campaign?
2.
According to you what impact did the “why grow up campaign on consumer’s mind?
3.
What role do the packaging plays create an image of brand like frooti?
4.
How successful the “why grow up” campaign?
WE PROVIDE CASE STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT REPORTS AND THESIS
ARAVIND - 09901366442 – 09902787224
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