WE PROVIDE CASE STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT REPORTS AND THESIS
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MARKETING
MANAGEMENT
1) Why did Richard not able to jell with local
conditions?
2) If you were Richard ,What would you do
1. Explain how you will methodically go about
compiling the requested information covered in the seven questions for
management. Include in your explanation an estimate of the expense involved in
obtaining the information.
2. Develop a 10-question questionnaire for the
purpose of making a survey.
1. Describe the consumer behavior differences
among laundry products’ customers in Brazil. What market segments exists?
2. Should Unilever bring out a new brand or
use one of its existing brands to target the north-eastern Brazilian market?
3. How should the brand be positioned in the
marketplace and within the Unilever family of brands?
1. How does Ryanair’s pricing strategy account
for its successful performance to date? Would you suggest any changes to
Ryanair’ pricing approach? Why/why not?
2. Is the ‘no-fares’ strategy a useful
approach for Ryanair in the short term? In the long term?
3. Do the issues facing Ryanair threaten its
low-fares model?
1. Why did LEGO encounter serious economic
difficulties in the late 1990s?
2. Conduct a SWOT analysis of LEGO and
identify the company’s main sources of advantage.
3. Critically evaluate the LEGO turnaround
strategy.
MARKETING
MANAGEMENT
1. What have been the key success factors
for Nike?
2. Where is Nike vulnerable? What should
it watch out for?
3. What recommendations would you make to
senior marketing executives going forward? What should they be sure to do with
its marketing?
1. What have been the key success factors
for Disney?
2. Where is Disney vulnerable? What should
it watch out for?
3. What recommendations would you make to
their senior marketing executives going forward? What should it be sure to do
with its marketing?
1. What have been the key success factors
for HSBC?
2. Where is HSBC vulnerable? What should
it watch out for?
3. What recommendations would you make to
senior marketing executives going forward? What should they be sure to do with
its marketing?
1. What have been the key success factors
for Krispy Kreme?
2. Where is Krispy Kreme vulnerable? What
should it watch out for?
3. What recommendations would you make to
senior marketing executives going forward? What should they be sure to do with
its marketing?
1. What are the key success factors for
Southwest Airlines?
2. Where is Southwest Airlines vulnerable?
What should it watch out for?
3. What recommendations would you make to
senior marketing executives moving
forward? What should they be sure to do with its marketing?
1. What have been the key success factors
for Wal-Mart?
2. Where is Wal-Mart vulnerable? What
should it watch out for?
3. What recommendations would you make to
senior marketing executives going
forward? What should the company be sure to do with its marketing?
MARKETING MANAGEMENT
1. Discuss the role advertising plays in
increasing brand awareness and brand loyalty among consumers, especially for
products that have very subtle differentiable attributes. In the above context,
examine the impact Absolute advertisements had on its target audience. Do you
think the advertisements fulfilled their purpose?
2. ‘The Absolute advertising campaign is
successful because it is contemporary.’ How did TBWA maintain the ‘freshness’
of the Absolute campaign? Discuss with respect to the brand’s association with
different media: art, fashion, technology and music.
3. Even though Absolute ads have been
depicted in different media, the central theme of the campaign has remained
unchanged (the bottle and the two-word slogan) over the years. In light of the
above statement, do you think that the campaign will manage to hold sway or
lose in impact in the near future? Give reasons to support your arguments.
1. Analyze Tesco’s Club cards scheme in depth
and comment on the various customer segmentation models the company developed
after studying the data gathered.
2. How did Tesco use the information
collected to modify its marketing strategies? What sort of benefits was the
company able to derive as a result of such modifications?
3. What measures did Tesco adopt to
support the CRM initiatives on the operational and strategic front? Is it
enough for a company to implement loyalty card schemes (and CRM tools in
general) in isolation? Why?
1. How has Preta Manger positioned its
brand?
2. Explain how the different elements of
the services marketing mix support and contribute to the positioning of Preta
Manger.
1. Explain how you will methodically go
about compiling the requested information covered in the seven questions for
management. Include in your explanation an estimate of the expense involved in
obtaining the information.
2. Develop a 10-question questionnaire for
the purpose of making a survey
1.
What
have been the key success factors for Disney?
2. Where is Disney vulnerable? What should
it watch out for?
3. What recommendations would you make to
their senior marketing executives going forward? What should it be sure to do
with its marketing?
INTERNATIONAL
MARKETING
1.
How does a company decide whether it should
enter international markets or not? Is it always beneficial to enter foreign
markets? Can companies shun international markets and still survive?
2.
What are the most critical factors that
determine success in global markets? Explain those taking suitable examples.
3.
Take a stand on the following: A company should
serve different country markets with standard offerings
ORA company should serve different country
markets with customized offerings Justify your stand. Also advice how the
company could take a decision on the above stated issue.
4. Discuss on the distribution structure that is
used in a foreign market and indicate
how does a company
decide such a distribution structure?
5. “To gain competitive advantage, a
global company has to leverage its competencies
from all the locations where it
has operations”. Critically analyze this statement
6. Elaborate on the Marketing Mix decision with
regard to an international Market.
Substantiate your views by
appropriate examples
7. Briefly explain the term Global Brand? How
does a brand attain the status of
Global brand? Explain with suitable
examples.
WE PROVIDE CASE STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT REPORTS AND THESIS
ARAVIND - 09901366442 – 09902787224
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